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User Testing & Design: 6 Quantitative Insights Into Yelp

User Testing & Design: Quantitative Analysis of Yelp's Website

Our last post talked about our qualitative analysis of the user tests on Yelp’s website. We found 7 key insights, such as learning that the Events tab wasn’t very helpful and that the filters could use improvement.

In this post, we’ll take a closer look at quantitative analysis on the Yelp site by discussing the insights from card sorting and click testing. To test the Yelp site, we ran a closed card sort and first click test.

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User Testing & Design: 7 Qualitative Insights Into Yelp’s Website

User Testing & Design: Qualitative Analysis of Yelp's Website

The first part of our analysis involved examining the qualitative data collected through the screen-recorded user tests we mentioned in our previous post.

As you might recall, we ran a series of tests on 5 users (as recommended by Jakob Nielsen). When choosing users, we were looking for semi-frequent Yelp users. Our 5 users included 3 users who had Yelp accounts and 2 who did not (since some of our tasks required accounts). Both groups of users were assigned common tasks like finding a restaurant and less-common tasks like finding an event. By choosing all kinds of tasks, we hoped to cover the spectrum of general use cases. 

In this piece, we’ll uncover the insights and explain how they might influence our redesign of Yelp’s website. 

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How to turn Sketch mockups into animated interactive prototypes

Turning Sketch files into animated interactive prototypes

You’re deep in Sketch working on your design and now want to take it to the interactive stage. But you want to do it quickly, without code, while preserving all of your layers. Your team also needs to be able to comment directly on the prototype. Sounds tough, right? It’s actually quite easy. 

We’ll show you how simple it can be to turn your Sketch files into a fully interactive prototype with a simple drag & drop. Within UXPin, your team can also comment directly on the design. 

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New Preview in UXPin: Beautiful design & better collaboration

New Preview in UXPin

UXPin now comes with a completely revamped preview.  Instead of forced reloading of pages, the Preview now provides a smoother experience. The cleaner interface allows for a more beautiful way to present and collaborate on design.

The redesigned Preview feature is available to all UXPin users. The new Preview combined with our Live Share feature lets your design speak for itself in the most beautiful way possible. Let’s see how it looks and works.

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New Live Presentation tool in UXPin

Live Preview Feature in UXPin

Combining design preview, cursor tracking, and voice calling, Live Presentation lets you give stakeholders the perfect design presentation.  

In this post, we’ll give you a quick summary and tutorial so you can see how easy it is. 

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UXPin now integrates with Photoshop and Sketch

UXPin Photoshop & Sketch Integration

We’re excited to announce that UXPin can now adapt even better to your existing workflow. Starting today, you can import your files directly from Photoshop and Sketch into UXPin. All layers and elements are preserved.  

We’ll give you a quick summary and tutorial so you can see how easy it is. 

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Testing & Redesigning Yelp: User Research (from upcoming e-book)

Test & Redesigning Yelp: User Research

In our second sneak peek, we summarized the process of breaking down Yelp’s business model and deciding the right types of user tests.

Now, let’s take a look at the actual user research. To get qualitative feedback on the Yelp site, we chose remote unmoderated testing since it allows for simultaneous testing. For quantitative data on the Yelp site, we chose closed card sorting and click testing to show us how users prioritize content. We also gathered quantitative data on the Yelp support site by conducting a tree test and open card sort to show gaps in the information architecture. 

The entire process of user testing and redesign along with screenshots of the new Yelp site will all be included in our upcoming e-book. Below, you can get an overview of the user research process. 

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Testing & Redesigning Yelp: Product Definition (from upcoming e-book)

Testing & Redesigning Yelp

In our first sneak peek, we summarized the entire UX process of redesigning Yelp with our partners UserTesting and Optimal Workshop. Now we’ll give you an overview of how we ensured the redesign was driven by business insights. 

The entire process of user testing and redesign along with screenshots of the new Yelp site will all be included in our upcoming e-book, but we’ll provide you a glimpse of UX design in action.

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New Usability Testing Kit ready to download (free!)

Usability Testing Kit

Good design is based on user needs. And in order to know what they need, you need to conduct user testing. But don’t worry, we’ll help you out. 

Our CEO Marcin Treder created a free usability testing kit based on his 7 years of experience as a designer and user researcher. He’s distilled hundreds of hours of user testing experience into one simple-to-use kit. 

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UX Design in Action: Testing & Redesigning Yelp (free e-book)

UX Design Process: Redesigning Yelp

When it comes to the UX design process, we all know that theory and practice can be two totally different things. That’s exactly why we decided to show the design process in action by partnering up with UserTesting and Optimal Workshop. Once they completed their original user research, we handled the Yelp redesign. Our goal is to show that user research leads to better design decisions. 

The entire process and screenshots of the new Yelp site will all be included in our upcoming e-book, but you can get a glimpse of the overall process below.

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