1. What are Users Up to When they Have an Experience?
Amazing how much you can learn from philosophers when it comes to user experience design! This time Descartes and Heidegger will help us understand the implications of feature-centric and functionality-centric design and why understanding that “objects we use are most meaningfully experienced in context” is the key to lovable design.
2. ROCI: Return On Click Investment
If every click is like the user would make an investment…