We’ve been reminded (brutally) that as product people we need to make the hard choices up front if we want any of our products to succeed. The vocal minority isn’t usually right and ultimate flexibility isn’t really what people want or need.
Category Archives: User Experience
… or the definition of “flat fail”.
If you stumble on an article with this kind of statement like this, you can’t just look away:
A enjoyable experience is shaped only by context.
While a company can jump levels of UX maturity, it’s likely to result in a short-term success that is hard to maintain.
Is your company mature enought for the next UX step?
The idea of content first approach.
Tesla is not the only car designed with strong UX awareness. Check out how it’s done in Ford and what has changed since that 1952 ad.
UIE un-sucked the term “reprint”… again!
But what happens once they [users] descend into the subway, board a plane, travel over land a bit, or go live in the countryside? Or when they stand in the wrong corner of a room or simply find themselves part of a huge crowd? Our carefully constructed app experiences become sources of frustration, because we rely so fully on that ephemeral link back to the servers.
You’ve seen this meme, right?
If a touchpoint is a moment in time when the user meets the product, designing for touchpoints is delivering company’s value proposition in that time and place. So what about designing for product features? Read on!