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Category Archives: User Experience

How to Quickly Wireframe & Prototype a Responsive Email

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Ever wondered how to design the perfect email template for any device? We’ve got you covered with this practical piece that explains a mobile-first approach to email design. 

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Free e-book: The Guide to Interactive Wireframing

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The newest release in our free design library explains everything you need to know about how to add interactivity to wireframes.

Take a peek inside. 

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How to Survive Design by Committee

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The bane of the design world is the multi-opinion, conflicting requests of “design-by-committee.”

UI and UX are not immune to committees. Not the Harry Potters locked in the cupboard under the stairs, UI and UX designers must learn that experience creating for users starts with experience with the decision makers. 

In this piece, we’ll teach you survival tactics for fighting the good fight without alienating your team. 

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3 Ways to Design for Those Distracted Drivers

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Texting and driving don’t always mix.

Sure knowing where the next turn is has been virtually solved. And self-parking, even self-driving cars exist. But texting while driving is more to blame for car accidents, especially among teens, and the accident rate continues to skyrocket.

While it can be so helpful, even life-saving at times, technology has demonstrated that it can also greatly compromises a driver’s attention. Regardless, drivers will continue (probably need to continue) using technology for navigation and communication. Certainly, entering text on a phone is a huge problem, and a lot harder to justify than safer means of communication, where hands are uninvolved and eyesight is minimally distracted.

But it presents a huge opportunity for compelling design. In this post, we’ll take a look at how design can elevate the problem of texting while driving.

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Do These 10 Things to Make Your Homepage a Success

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The basic homepage design is so 2012. The supposed magic formula of 10 elements to include for a successful home page isn’t enough anymore for a simple reason — it’s too formulaic. And that can create for a boring homepage that’ll drive users away. That’s not to say those page elements don’t have function — they are still important — but they are lacking what users crave, human interactions along with a delightful surprise or two.

So the list is changing. Don’t worry, we can still boil the requirements for a successful modern homepage down to 10 things in this post.  And you  might be surprised how this list has evolved.

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Free e-Book: Demystifying Delightful Interaction Design

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The newest guide in our free downloadable library is now available.

Demystifying Delightful Interaction Design explores the facets of delightful design from a perspective most useful to UX/UI professionals. Here’s a little of what to expect inside.

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Designing UX for Conversions: Beyond the 3-Click Myth

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Good UX equals good conversions. In this piece, we’ll provide some UX tips for higher conversions and happier users. 

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Amazon’s A-to-Z of E-commerce UI/UX Design

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Photo Credit: Mike Seyfang, Creative Commons 2.0 

Nowadays to sell goods and services, you don’t need a traditional brick-and-mortar storefront. All you need to set up shop is a good internet connection, a domain and a site. However, that doesn’t guarantee success. There’s more to an e-commerce site than throwing up a few items and a credit card form. You’ve got to have a solid user interface and user experience to get your customers to open their wallets.

If you want to look at the UI and UX of an e-commerce site, then Amazon is one of the best around.

In this article, let’s take a quick look at the practical takeaways from the UI and UX of the popular e-commerce site.

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Single-Page vs. Multi-Page UI Design: Pros & Cons

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When the desire to be trendy overpowers the need to fulfill user goals, your design is in serious trouble.

Let’s dissect single page vs. multi-page web UI design so you can make the best design decision. 

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Supersize Your UX/UI: Design Lessons From Fast-Food Sites

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Photo Credit: George, Creative Commons 2.0

Fast-food websites are an interesting mix of user experiences. They aren’t hard to land upon since fast-food joints register every domain name imaginable that relates to their name and menu items. This assures you’ll be enticed — brainwashed to run right out for a meal. A perfect mix of UI and UX, images are bold and navigation is obvious to the user.

In this piece, we’ll discuss how you can look at fast-food sites to supersize your UX and UI.

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