So you’re either part of User Experience team or have invested in creating one and you’re not happy with the results. What’s going on? What are the main reasons?
Remember: Usually your team isn’t a group of lemmings. They just got temporarily lost.
1. They don’t work together (And by together I don’t mean in the same office). Encourage collaboration. Run paper prototyping team session.
2. They fight with other teams instead of sharing knowledge. Teach them to communicate.