Soon after launch of first UXPin notepads, Bruno Figueiredo, contacted us to discuss sponsorship of the UXLX 2011. We were extremely surprised. UXLX? The conference that we couldn’t afford to go the year before? Wow. We were just starting with UXPin and we didn’t know back than that we’ll not only sponsor UXLX 2011, but also UXLX 2012.
UXLX is a conference masterpiece. After bringing Don Norman, Lou Rosenfeld, Todd Zaki Warfel, Russ Unger, Dan Brown and other great UX minds to sunny Lisbon in 2011, it seemed that Bruno and his team can’t do better. We couldn’t be more mistaken. Bill Buxton, Mike Kuniavsky, Peter Morville, Ginny Redish, Indi Young, Jesse James Garrett, Joshua Porter, Dave Gray, Rachel Hinman, Arnie Lund, Cannyd Bowles, Derek Featherstone, Nate Bolt, Jeff Gothelf, Andrea Resmini… UX line-up from dreams visited Lisbon in 2012.
Bruno, I don’t know how you’re doing it, but damn it’s impressive. Being gold sponsor of UXLX is an honor for us. Thank you for this opportunity.
This year we came to Lisbon with clear goal: gathering as much feedback as we can. Might seem strange, but we weren’t focused on sells. You just can’t be focused on selling and listening to people at the same time. Screw selling than and let be all ears. That was our strategy.
It paid off. We were doing in-depth interviews on analog tools and new version of our app to this extent that I actually lost my voice on the day 3 of the conference. It didn’t stop us though. We’re full of knowledge now.
It doesn’t mean that we didn’t have some fun as well! You may have seen our pin buttons. They were desired good at the conference and lots of ux people were wearing them throughout the conference.
We also created two contest. In first one people who wore our pin buttons suppose to take a picture with other attendees of the conference and post it to Twitter. Yuri was a clear winner . Congrats!
In business card contest – Indi Young randomly draw cards of Tanja, Paulo, Paulo, Krzysztof, Andre, Fabian, Alissa, Cyrille, Rui, Ravi. Congrats guys!
See you next time in Lisbon? Hell yes!